Well, DAM! That is super convenient.

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What’s with the Dam Picture?

Puns. That’s what the title of this blog post is. Of course I’m not using foul language… Pssh, who would do that, especially online? I have a reputation to uphold! ūüėČ

Okay, back to reality. This blog post is intended to educate you as much as me. Sometimes, the digital world can be a bit befuddling, so I am going to try and introduce you to something I came across.

What is DAM?

Digital asset management, or DAM for short. DAM is a solution provider for organizations to store, find, recover and share files digitally. It’s pretty easy to use and serves as a digital library that provides people with controlled access to digital assets. These can include things like images, audio and other documents.

The Benefits of DAM

There are a lot of huge benefits to DAM. There is a Cloud digital asset management, also called Cloud DAM, that provides you with all-access to your digital media. You have 24/7 access to any business critical file from pretty much anywhere you are.

Technically, you could be at a concert or in a Starbucks in another country and are still able to access whatever you want. Online DAM is so easy to access and manage, and is a great way to share or track your digital assets.

DAM is critical to a brand’s image. It helps a brand look and stay consistent because of its single control system for the brand’s digital assets. It also helps the brand maintain a consistent digital strategy.

TAKE ADVANTAGE OF DAM

Having all of the brand’s digital assets in one easily accessible place is super convenient and every brand should take advantage of this. I mean, people will notice how consistent and awesome your brand is and want to say “DAM!”

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The importance of listening

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Are You A Good Listener?

Growing up, we’ve all had instances where listening was key. Like the time when your parents lectured you about something you did that maybe you shouldn’t have, when a friend was going through a rough time and you needed to be there for them or even when your favorite musician released a new album.

Being able to listen is such an important skill to have, but not just as an individual person.

Brands and Companies

Listening is an important factor when it comes to brands and companies. They must be transparent and listen to everything their audience is saying about them. If a person wants the brand to change something, then that¬†brand should be open and considerate of¬†it, even if it is only one person saying it. If someone is saying bad things about the brand, then they definitely shouldn’t ignore it, either. Word of mouth about a brand can spread like wildfire, so one¬†should manage that as soon as possible.

Brands and companies need to be transparent and¬†develop great listening skills. These skills could grow or diminish¬†a brand or company’s reputation, so it is something they should never take lightly.

Do People Engage With You?

Another important factor to consider as a brand or company is how much the audience engages with you. It is a good thing for you when people start engaging with your brand. This means your brand or company is having an impact on people and it means that you are doing something right.

Listen AND Engage

Listening and engagement – these are two things brands need to keep in mind as they are trying to manage their online reputation. Are people saying good things about your brand? Bad things? Do people like your tweets? Or hate them?

These can make or break a brand unless you actively listen and engage with your audience. So let me ask you one question after reading this: Will it make or break you?

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What would a PR strategist do?

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WWAPRSD?

One of my favorite classes I have ever taken at Texas Tech was an online class during the second summer session РPR Strategies. Usually, online classes are my least favorite because I am such a visual learner and need to actually go to class just so I can understand the course material better.

However, this online class was one of my favorites because it 1.) was easy to understand and 2.) the professor was AWESOME. I was able to take in the information I learned like a sponge, and I continue to use what I was taught in other PR classes.

The Strategist

I learned a lot from my PR Strategies class, and here are some important things you should know too:

Issues vs. Risk vs. Crisis Management

These are three important things you need to know and be able to do in PR. Simply put:

Issues management happens when PR professionals anticipate and prepare for any issues that may appear.

Risk management is when the PR professionals identify, control and minimize the impact of uncertain events on an organization.

Crisis management happens when the PR professionals have to deal with issues that were out of control.

Prepare. Prevent. Identify. Control. Manage.

Live by this.

What is Your Position?

A positioning statement is something an organization needs to use so they can set themselves apart from other organizations. It is how they want to be seen by the publics and organizations should keep this in mind when writing them.

Writing a Goal

A goal is a broad statement that outlines what the organization wants to accomplish. It is like an umbrella Рyou should be able to fit everything you want your organization to accomplish while also keeping it short and to the point.

The Difference Between Objectives, Strategies and Tactics

In my opinion, these make up the Holy Trinity of PR Strategies.

An objective needs to be goal rooted, public focused, attainable, time definite and, most importantly, measurable. It should measure the awareness, acceptance and action of the target publics.

A strategy defines how an organization wants to engage its publics and can be proactive or reactive.

A tactic is the visible element of a strategic plan.

They may sound super simple, but they are so important when creating a strategic plan for an organization.

Proactive Strategies

A proactive strategy is what an organization should use when they want to engage its target publics. Examples of a proactive strategy include sponsorships, strategic philanthropy and special events.

Reactive Strategies

A reactive strategy is what an organization doesn’t want to use. It is usually used when an organization need to respond to an issue or crisis. Examples of this includes a prebuttal (when an organization releases bad news about itself) and attacks.

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The Importance of Strategy

Strategy is the key backbone to any PR plan, and an organization needs to make sure they understand these five important aspects of it because it could help them immensely.