What’s with the Dam Picture?
Puns. That’s what the title of this blog post is. Of course I’m not using foul language… Pssh, who would do that, especially online? I have a reputation to uphold! 😉
Okay, back to reality. This blog post is intended to educate you as much as me. Sometimes, the digital world can be a bit befuddling, so I am going to try and introduce you to something I came across.
What is DAM?
Digital asset management, or DAM for short. DAM is a solution provider for organizations to store, find, recover and share files digitally. It’s pretty easy to use and serves as a digital library that provides people with controlled access to digital assets. These can include things like images, audio and other documents.
The Benefits of DAM
There are a lot of huge benefits to DAM. There is a Cloud digital asset management, also called Cloud DAM, that provides you with all-access to your digital media. You have 24/7 access to any business critical file from pretty much anywhere you are.
Technically, you could be at a concert or in a Starbucks in another country and are still able to access whatever you want. Online DAM is so easy to access and manage, and is a great way to share or track your digital assets.
DAM is critical to a brand’s image. It helps a brand look and stay consistent because of its single control system for the brand’s digital assets. It also helps the brand maintain a consistent digital strategy.
TAKE ADVANTAGE OF DAM
Having all of the brand’s digital assets in one easily accessible place is super convenient and every brand should take advantage of this. I mean, people will notice how consistent and awesome your brand is and want to say “DAM!”